Our Story

 

Based in Sydney and crafted in Italy, Eve Ireland is a brand born of defiance, femininity, and a quietly bold point of view. Founded by Eve—an ex–global marketing leader turned designer—it was created for women who know who they are, and dress accordingly.

Eve’s path to fashion was anything but typical. With a 20-year career in brand and digital strategy spanning London, New York, and Barcelona, she built an international reputation as a marketing leader. But behind the scenes, something more instinctive was calling. Shoes had always been her chosen language—shaping mood, expressing identity, and adding energy to everyday life.

After years of sitting on the edges of fashion as a devoted observer, Eve stepped into the arena. What began as a shoe design course soon became a calling. She traded decks for sketchbooks, swapped boardrooms for ateliers, and began designing the brand she wanted to wear: one that blends creative rebellion with considered craftsmanship.

The result is a label defined by sculptural silhouettes, unapologetic colour, and a modern, feminine strength. Her inaugural collection is co-created across Sydney, London, and New York, and handcrafted in a female-led Italian factory—uniting global perspective with artisanal tradition.

Eve Ireland is for women who lead, who evolve, who dress with intention. Women who embrace both elegance and edge. Who find joy in a metallic boot, strength in a sharply cut pump, and identity in the details.

This is a new kind of luxury.
Less about status. More about spirit.