My shoes, my story

This brand isn’t just a label—it’s me. My name is stitched into every pair, and the story behind it is unapologetically personal. Starting my own shoe brand and crafting my first collection has been a journey, one filled with pride, lessons, and a quiet rebellion against the expectations placed on me. To me, shoes symbolise confidence, style, and unapologetic self-expression. I didn’t just start this brand to make shoes—I did it to prove something. To myself and to everyone who ever doubted what I was capable of. I was tired of being told who I could or couldn’t be. So, I turned my passion into something that empowers women to express themselves and stand tall, with a quiet confidence that’s uniquely their own.

This brand was born out of moments when I wasn’t the loudest or most confident woman in the room—times when I was misunderstood, criticised for how I looked, labeled as uptight or unapproachable because I was introverted and spoke less than others. But in that quietness, I found strength—a rebellion that wasn’t about raising my voice but about standing firm in who I am. Like so many women, it’s taken me so many years to truly understand myself, to get comfortable in my own skin. Discovering my personal style was a big part of that journey.

For me, shoes are the ultimate style statement. They speak volumes about who you are and how you feel in any given moment. They can elevate your mood, boost your confidence, tie an outfit together, and, most importantly, embody your true individuality. We are not one-dimensional. We are complex, multifaceted, and for me, shoes are a part of that complexity. One day it’s trainers and a dress; the next, it’s heels and a power suit. Who says you can’t rock gold boots to a Tuesday morning meeting and quietly own the room?

There’s something universal about the confidence boost a great pair of shoes gives a woman. We’ve all experienced that moment when another woman stops you on the street just to compliment your shoes—a connection that happens less with clothes or bags. That’s why I’m so passionate about the craftsmanship behind my shoes. My first collection was designed collaboratively by a talented team of women from London, New York, and Sydney, with every material sourced and meticulously handcrafted in Italy by a female-run factory. Each shoe in this collection is named after and dedicated to the incredible women who have stood by my side, an expression of gratitude for their unwavering support.

Let these shoes be the canvas on which you express your style, your confidence, and your quiet rebellion. Wear them as a reminder that you can define who you are on your own terms—every step a declaration of your individuality and strength. These aren’t just shoes; they’re a statement. They’re a part of your journey, just as they’ve been a part of mine.